ODAŞ, which operate in the energy, mining, and tourism sectors, continues its efforts to create a people-focused corporate culture and strengthen its employer brand perception in parallel with its people and culture policy.. In addition to internal communication activities that boost employee motivation, ODAŞ develops projects that promote a culture of solidarity and cooperation, encouraging employees to actively participate in volunteer projects.ODAŞ is determined to achieve its goal of becoming a strong employer brand with projects that strengthen employee loyalty, support corporate culture, and create a positive work environment. With these projects that value its employees and adopting a people-focused approach, ODAŞ is taking a holistic view of internal communication and showcases its commitment to a people-oriented journey in employer branding. By supporting the culture of collaboration and providing opportunities for employees to engage in volunteer projects, ODAŞ is putting social benefit activities into the core of its corporate culture.
Happy employees with a people-focused culture
While ODAŞ continues its internal activities with the perspective of creating happy and loyal employees, it also carries out activities that will leave positive traces in the lives of employees. "An Energetic Break" events, which have been organised regularly throughout 2024, provide employees with pleasant breaks between work intensity and increase their motivation. ODAŞ also guides its employees on wellness, promoting a healthy work-life culture through its ODAŞ Good Life (Wellness) Movement program. Under this program, healthy snacks and various internal communication events are organized throughout the year to support employees' physical and mental well-being.
For mental health, periodic cultural and arts raffles are held, encouraging employees to socialize outside the workplace.
As part of its "discoverer" value, ODAŞ launched the Museum Pass Benefit program, motivating employees to engage in cultural and artistic activities outside of work. In 2024, all its employees were gifted Museum Card, encouraging participation in cultural events. Additionally, raffles for theater and concert tickets organised within the internal communication framework contribute to employees’ social life.
In January 2024, the ODAŞ WhatsApp platform was launched, enabling direct communication with all blue- and white-collar employees for quick and effective sharing of special day celebrations and announcements. The internal communication platform ODAŞ Online, has been actively used since November 2022. With 417 posts shared in 2024, keeping employees informed about ODAŞ and significant technological and global developments.
ODAŞ also crowns its activities and projects with awards. ODAŞ which was awarded the Baykuş Award in 2024 with the strategies created based on the results of brand perception research, continues to strengthen its prestige by registering its achievements in the field of corporate communication.
ODAŞ Supports the Culture of Solidarity with ODAŞ People Volunteers
ODAŞ, which gives priority to projects that provide social benefits, creates a social impact by participating in NGO projects with volunteer groups formed internally for each project. Through the ODAŞ People Volunteers program, ODAŞ partnered with six different NGOs in 2024, contributing to over ten meaningful projects. Most recently, ODAŞ People Volunteers ran in the 46th Istanbul Marathon on behalf of KAÇUV (The Hope Foundation for Children with Cancer), took their steps to give hope to children with cancer.
From autism awareness events and toy-making workshops for children in earthquake-affected areas to book donation campaigns for rural schools and aid projects for individuals with Cerebral Palsy, ODAŞ employees actively participate in various charitable initiatives. These volunteer projects form a vital part of ODAŞ’s people-focused corporate culture and its vision of contributing to society.
The primary goal of the ODAŞ People Volunteers Program is to enable each individual to participate in the social responsibility project that aligns with their skills and interests, allowing them to actively engage in these initiatives. In its volunteering projects, ODAŞ places great importance on diversity and inclusivity, both in terms of the NGOs it collaborates with and the communities it impacts.
Employees are actively involved in various relief activities, ranging from autism awareness activities to toy-making workshops for children in the earthquake zone, from book donation activities for village schools to relief activities for cerebral palsy patients. These volunteer projects are an important part of ODAŞ's people-oriented corporate culture and vision of contributing to society. The main objective of ODAŞ's People Volunteers Programme is for each individual to be involved in the social responsibility project of his/her choice according to his/her abilities and to actively participate in the projects. ODAŞ emphasizes diversity and inclusiveness in its volunteer projects, both in terms of NGOs and the masses it touches.
New Volunteer-Focused Goals for 2025
Commenting on ODAŞ's 2025 goals, ODAŞ Corporate Communications Manager Yasemin Aydınlar stated, “Our priority within our corporate communication strategy is to strengthen our corporate culture with which our employees will feel genuinely connected. In line with our people-focused corporate culture vision, we design our projects with an accessible approach both on the ground and at our headquarters. Each project is created in a way that touches all our employees, and we implement them harmoniously across all units. In this way, we enable our employees to gain a strong sense of belonging by developing a common language and understanding in all areas, from internal communication to social responsibility projects.
Aydınlar also shared insights on volunteering and social responsibility projects, said, “As ODAŞ, in 2025, we plan to give more focus to social volunteering projects and events that create societal impact, considering the talents and ideas of our colleagues. We will continue projects that encourage our colleagues to take active roles not only in work processes but also in social responsibility initiatives.”
Commenting on the importance of employer brand and employee loyalthy from a corporate communications perspective, Aydınlar said, “Integrating the ‘people-focused’ working principle into all our processes is one of our primary goals, fostering team spirit, a sense of belonging, and synergy among employees. With our inside-out communication approach, we aim to strengthen our employer brand and increase the loyalty of ODAŞ employees. As a reward for the progress we've made in internal communication, we have also been awarded a place in the list of Turkey's Best Employers by GPTW.In 2025, we’ll continue to create inclusive, diverse, and impactful projects for both our current colleagues and new talents.”
The Social Benefit Awards, organized by Dünya Newspaper, spotlight outstanding social responsibility efforts by the private sector, public institutions, and local governments. In 2023, ODAŞ People Volunteers Program to address societal challenges with a sense of social responsibility. Throughout 2024, the program recorded 2,709 volunteer hours with 12 diverse projects, positively impacting environmental, humanitarian, and educational domains. Collaborating with organizations such as TOHUM Autism Foundation, KAÇUV, AFAD, and KEDV, contributing through fundraising, earthquake preparedness, and various social campaigns.
The program's 2024 achievements include notable successes. During an event for KAÇUV’s Umut Café, the highest single donation was secured, covering treatment costs for 87 children with cancer. Volunteers who ran the Istanbul Marathon for the TOHUM Autism Foundation broke the individual donation record. On April 23, volunteers didn’t forget the children affected by the Kahramanmaraş earthquake. Moreover, over 100 books were donated to a library at the Village Life Center in Çan, supporting the education of young people.
Provides trainings with a culture of readiness
During the 6 February earthquake, a team of 100 experienced miners from ODAŞ voluntarily participated in search and rescue operations. These efforts once again highlighted the critical importance of sfast, effective, and informed responses during disasters. For this reason ODAŞ established a Search and Rescue Team at the Çan2 Thermal Power Plant to more prepare for future disasters with a culture of readiness A total of 47 volunteers underwent 1,080 hours of training and participated in the AFAD accreditation process. Within the scope of AFAD, covered safe operations, risk assessment, rescue management, and effective management of rescue operations. Additionally, they were also supported the team, equipping them to enhance their preparedness.
‘We’ll continue to create value with our projects that touch the society’
Yasemin Aydınlar, Corporate Communications Manager at ODAŞ, emphasised the importance of crowning the projects they have implemented with success in the eyes of the public and stated: “This award is an indicator to our vision of creating social benefit and the commitment of our colleagues to volunteering activities. The ODAŞ People Volunteers Programme integrates volunteerism as an essential part of our corporate culture.” “This initiative, which provides solutions to a wide range of social problems, offers a volunteering model that is compatible with ODAŞ's values and is sustainable. The recognition of the programme with this award once again highlights our company’s commitment to creating benefit-oriented impact in the field of social responsibility. Receiving this award alongside two of our volunteer miners, representing our search and rescue team that participated in earthquake relief efforts, is especially meaningful for us. As ODAŞ, we’ll continue to create value through projects that make a difference in society,” she added.
ODAŞ, which operate in the energy, mining, and tourism sectors, continues its efforts to create a people-focused corporate culture and strengthen its employer brand perception in parallel with its people and culture policy.. In addition to internal communication activities that boost employee motivation, ODAŞ develops projects that promote a culture of solidarity and cooperation, encouraging employees to actively participate in volunteer projects.ODAŞ is determined to achieve its goal of becoming a strong employer brand with projects that strengthen employee loyalty, support corporate culture, and create a positive work environment. With these projects that value its employees and adopting a people-focused approach, ODAŞ is taking a holistic view of internal communication and showcases its commitment to a people-oriented journey in employer branding. By supporting the culture of collaboration and providing opportunities for employees to engage in volunteer projects, ODAŞ is putting social benefit activities into the core of its corporate culture.
Happy employees with a people-focused culture
While ODAŞ continues its internal activities with the perspective of creating happy and loyal employees, it also carries out activities that will leave positive traces in the lives of employees. "An Energetic Break" events, which have been organised regularly throughout 2024, provide employees with pleasant breaks between work intensity and increase their motivation. ODAŞ also guides its employees on wellness, promoting a healthy work-life culture through its ODAŞ Good Life (Wellness) Movement program. Under this program, healthy snacks and various internal communication events are organized throughout the year to support employees' physical and mental well-being.
For mental health, periodic cultural and arts raffles are held, encouraging employees to socialize outside the workplace.
As part of its "discoverer" value, ODAŞ launched the Museum Pass Benefit program, motivating employees to engage in cultural and artistic activities outside of work. In 2024, all its employees were gifted Museum Card, encouraging participation in cultural events. Additionally, raffles for theater and concert tickets organised within the internal communication framework contribute to employees’ social life.
In January 2024, the ODAŞ WhatsApp platform was launched, enabling direct communication with all blue- and white-collar employees for quick and effective sharing of special day celebrations and announcements. The internal communication platform ODAŞ Online, has been actively used since November 2022. With 417 posts shared in 2024, keeping employees informed about ODAŞ and significant technological and global developments.
ODAŞ also crowns its activities and projects with awards. ODAŞ which was awarded the Baykuş Award in 2024 with the strategies created based on the results of brand perception research, continues to strengthen its prestige by registering its achievements in the field of corporate communication.
ODAŞ Supports the Culture of Solidarity with ODAŞ People Volunteers
ODAŞ, which gives priority to projects that provide social benefits, creates a social impact by participating in NGO projects with volunteer groups formed internally for each project. Through the ODAŞ People Volunteers program, ODAŞ partnered with six different NGOs in 2024, contributing to over ten meaningful projects. Most recently, ODAŞ People Volunteers ran in the 46th Istanbul Marathon on behalf of KAÇUV (The Hope Foundation for Children with Cancer), took their steps to give hope to children with cancer.
From autism awareness events and toy-making workshops for children in earthquake-affected areas to book donation campaigns for rural schools and aid projects for individuals with Cerebral Palsy, ODAŞ employees actively participate in various charitable initiatives. These volunteer projects form a vital part of ODAŞ’s people-focused corporate culture and its vision of contributing to society.
The primary goal of the ODAŞ People Volunteers Program is to enable each individual to participate in the social responsibility project that aligns with their skills and interests, allowing them to actively engage in these initiatives. In its volunteering projects, ODAŞ places great importance on diversity and inclusivity, both in terms of the NGOs it collaborates with and the communities it impacts.
Employees are actively involved in various relief activities, ranging from autism awareness activities to toy-making workshops for children in the earthquake zone, from book donation activities for village schools to relief activities for cerebral palsy patients. These volunteer projects are an important part of ODAŞ's people-oriented corporate culture and vision of contributing to society. The main objective of ODAŞ's People Volunteers Programme is for each individual to be involved in the social responsibility project of his/her choice according to his/her abilities and to actively participate in the projects. ODAŞ emphasizes diversity and inclusiveness in its volunteer projects, both in terms of NGOs and the masses it touches.
New Volunteer-Focused Goals for 2025
Commenting on ODAŞ's 2025 goals, ODAŞ Corporate Communications Manager Yasemin Aydınlar stated, “Our priority within our corporate communication strategy is to strengthen our corporate culture with which our employees will feel genuinely connected. In line with our people-focused corporate culture vision, we design our projects with an accessible approach both on the ground and at our headquarters. Each project is created in a way that touches all our employees, and we implement them harmoniously across all units. In this way, we enable our employees to gain a strong sense of belonging by developing a common language and understanding in all areas, from internal communication to social responsibility projects.
Aydınlar also shared insights on volunteering and social responsibility projects, said, “As ODAŞ, in 2025, we plan to give more focus to social volunteering projects and events that create societal impact, considering the talents and ideas of our colleagues. We will continue projects that encourage our colleagues to take active roles not only in work processes but also in social responsibility initiatives.”
Commenting on the importance of employer brand and employee loyalthy from a corporate communications perspective, Aydınlar said, “Integrating the ‘people-focused’ working principle into all our processes is one of our primary goals, fostering team spirit, a sense of belonging, and synergy among employees. With our inside-out communication approach, we aim to strengthen our employer brand and increase the loyalty of ODAŞ employees. As a reward for the progress we've made in internal communication, we have also been awarded a place in the list of Turkey's Best Employers by GPTW.In 2025, we’ll continue to create inclusive, diverse, and impactful projects for both our current colleagues and new talents.”
Çan2 Thermal Power Plant, which operates in electricity generation, signed a strategic cooperation protocol with Çanakkale Onsekiz Mart University in 2023 in order to increase information sharing and develop projects for the sector. Within the scope of the protocol, students have the opportunity to meet with industry professionals and benefit from their experience and experience during internship programmes and technical trips.
ÇAN2 Thermal Power Plant Expands Knowledge Sharing in Energy Production
In 2023, ÇAN2 Thermal Power Plant signed a strategic cooperation protocol with Çanakkale Onsekiz Mart University to enhance knowledge sharing in the energy sector and foster project development. Under this protocol, students participate in internship programs and technical tours, providing them the opportunity to engage with industry professionals and benefit from their experience and expertise.
53 Students Visited ÇAN2 Thermal Power Plant
As part of the Career Planning Course, students from the Electricity and Energy Department's Electricity Generation, Transmission, and Distribution Program at Çan Vocational School visited ÇAN2 Thermal Power Plant in two groups. The visits were led by Dr. Yasemin Kaçar Canaydın and Department Head Associate Professor Doğukan Taşer. During the technical trips, guided by expert engineers from ÇAN2 Thermal Power Plant, students had the opportunity to observe their theoretical knowledge in practice and gain insights into the business life.
"We Support the Education of Qualified Human Resources for Our Future"
Highlighting the importance of technical trips for the professional development of young people, ÇAN2 Thermal Power Plant Manager Bülent Barut stated: “In collaboration with Çanakkale Onsekiz Mart University, we are creating a valuable experiential learning environment for students. During their visits to ÇAN2 Thermal Power Plant, students have the opportunity to learn directly from experts about energy production processes and reinforce their theoretical knowledge in the field. With these programs, we are not only enhancing the technical knowledge of young people but also contributing to the development of a qualified human resource for the future of our sector. At ÇAN2 Thermal Power Plant, we will continue to support the career journeys of young people and their professional development through university collaborations and social responsibility projects."
Internship and Job Opportunities for Talents that will Shapethe Future
As part of the strategic cooperation protocol with Çanakkale Onsekiz Mart University, ÇAN2 Thermal Power Plant also offers internship programs to young talents. In this context, 6 students from the Occupational Health and Safety Department and 4 students from the Energy Management Department were included in a 5-month internship program under the guidance of mentors. During the internship, students had the chance to develop their professional knowledge and skills. The internship program continues throughout the year, allowing final-year university students to take their first steps in the energy sector through hands-on training.
